How Bader Rutter won both marketing and film festival awards with one rebrand campaign

AI, the metaverse… it feels like marketers have an ever growing (and confusing) suite of toys at their disposal to create amazing marketing campaigns in 2023. However, marketing agency Bader Rutter have proven to the world that the key ingredients for a successful campaign are the same as they always were: authenticity and creativity. Their campaign ‘Direct Positive’ recently won Gold for ‘Best purpose-led initiative’ at the B2B Marketing Elevation Awards 2023 in Chicago. So, how did they do it? By creating a 20-minute film using tintype technology for their client, TEMPO. The result? A heartfelt film heralded by a number of film festivals, and which led to tangible business results for the client. In this episode, Sarah Kmet-Hunt, Executive Creative Director, Bader Rutter, tells all.