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    Navigating an ABM Journey with Kate Owen of Capita

    ABM & Demand Generation

    Welcome back to another podcast and we're continuing the conversation around ABM!

    In this week's episode, Capita's Kate Owen sat down with B2B Marketing's editor in chief Joel Harrison, where they discussed her growth and expertise as a marketer.

    They also delved into Capita's journey as Kate shares tips to making ABM relevant for her organisation.

    Finally, hear her tease what's to come for her session 'How Capita used ABM to drive better social outcomes and better relationships' at our ABM conference 4 November!

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