Skip to content
    B2B Marketing
    Podcasts

    Navigating changing customer behaviour with Sadie Baron

    Customer Experience

    Reed Smith’s CMO Sadie Baron joins David Rowlands, head of content at B2B Marketing, to unpack the changes to buyer and employee behaviour across the years.

    They explore tailoring your marketing to different generations, using data strategically, why the 11th ‘bonkers’ idea is sometimes the best and the steps Reed Smith are taking to improve their marketing in the face of a recession and beyond.

    To find out more about Propolis and access the best content in B2B, click here.

    Contact Us To Find Out What B2B Marketing Can Do for You and Your Business:

    I am interested in:

    B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

    The number one go-to-resource for B2B marketers across the globe