From startups to CMO: Inside Scott Leatherman’s journey with sales, the CRO and AI

Scott Leatherman shares his early experiences in Silicon Valley’s startup scene and how they shaped his path to becoming a CMO. He also dives into his first strategic moves in the role—strengthening the marketing team and partnering with agencies, Clear Digital and Global Results Communications.

Beyond his professional journey, Scott discusses the critical importance of cross-functional alignment, particularly with sales and the Chief Revenue Officer. The conversation also explores how large language models (LLMs) are empowering marketers to meet the growing demand for content—and where AI is headed next.