Skip to content
    B2B Marketing
    Podcasts

    Transformation through messaging & engagement with IRI's Gary Hurry

    Content, Creative & Campaigns,Strategy and Evolution

    In this week's episode, David Rowlands, editor for B2B Marketing, spoke with Gary Hurry, international marketing director, about the last 18 months at IRI.

    They discussed how IRI transformed with buyer personas and target markets, how messaging and engagement changed, and how to grow your business at an international level. Gary also shared the biggest challenges that lie ahead for IRI in the next 12 months.

    With that in mind, he also touched on how IRI is going to be using Propolis in the future! If you too want to join Propolis, you can check it out here.

    Contact Us To Find Out What B2B Marketing Can Do for You and Your Business:

    I am interested in:

    B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

    The number one go-to-resource for B2B marketers across the globe