The pack guides you through the fundamentals of account-based marketing (ABM) – the world’s most effective and proven strategy for winning and retaining your most strategically important accounts.
The Propolis ABM Strategy Pack (Lite) offers a preview of the full ABM Strategy Pack, available with a Propolis membership.
It covers the essentials of account-based marketing (ABM), a proven approach to winning and retaining high-value accounts. This guide provides practical ABM insights and tools to help you develop effective strategies for growth.
Includes:
- 3 modules of our ABM 101 on-demand training course.
- 4 separate downloadable models showcasing the strategies needed at the 1:1, 1:Few, and 1:Many stages.
- 30 minutes of our Best Practice Briefing on “How ABM can help you align sales and marketing”.
- 2 award-winning case studies from teams who have done ABM successfully.


