On-demand training

AI 101: On-demand Training

In this course, Steve Mudd, our Propolis AI Expert, will walk you through how you can use AI in your business. He’ll provide top tips for getting started in the most common AI use cases, provide examples of best-in-class use of AI, and outline some of the biggest risks you need to be aware of.

01Module 1: The different types of AI at your disposal
02Module 2: Why you need to understand AI (and use it)
03Module 3: The risks and ethical quandaries you need to be aware of when using AI
04Module 4: Best practices around rolling out AI

Module 1: The different types of AI at your disposal

In this module, AI Expert Steve Mudd will kick things off by walking you through some of the most common ways B2B marketers can use AI, such as forecasting behaviours, identifying top leads, predicting customer actions, and automating routine conversations.

Watch Module 2 below

Module 2: Why you need to understand AI (and use it)

In this module, Steve will explain why AI is just so important and why it’s something you need to be comfortable using. Remember, AI won’t replace marketers, but it is marketers who can use AI that will replace those who can’t.

Watch Module 3 below

Module 3: The risks and ethical quandaries you need to be aware of when using AI

Used incorrectly, AI could damage your brand through some poorly selected copy, or an unfortunate response from an AI chatbot. Even worse, you could end up leaking sensitive customer data. In this module, Steve outlines some of the biggest risks you need to be aware of, and how you can mitigate these.

Watch Module 4 below

Module 4: Best practices around rolling out AI

How can we start to roll out AI-powered technologies, without just adding to an already-messy technology stack? In this module, Steve outlines a sensible, process-driven approach for adding this new technology into your workflows.

About the Trainer

Steve Mudd, Artificial Intelligence Expert, Propolis

Steve Mudd is the founder and CEO of Talentless AI, an Austin-based creative agency that merges human and artificial intelligence to produce provocative content using synthetic media. With a background in IT storytelling and content marketing for major brands like NetApp and Ogilvy, Steve brings a wealth of experience to the intersection of technology and creativity. He is also the host of AIAF, a next-gen creative podcast featuring artificial conversations about real intelligence. As a seasoned public speaker, Steve delivers engaging keynotes that demystify AI, exploring its benefits, risks, and transformative impact on various industries. His passion lies in empowering individuals to harness AI’s potential, fostering a future where technology enhances human creativity and productivity.

Ready for more confident decision-making?

Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

Module 3: The risks and ethical quandaries you need to be aware of when using AI

Watch Module 4 below

About the Trainer

AI 101: On-demand Training

Module 1: The different types of AI at your disposal

Module 2: Why you need to understand AI (and use it)

Module 3: The risks and ethical quandaries you need to be aware of when using AI

Module 4: Best practices around rolling out AI

About the Trainer

Steve Mudd, Artificial Intelligence Expert, Propolis

Ready for more confident decision-making?

The number one go-to-resource for B2B marketers across the globe

AI 101: On-demand Training

Module 1: The different types of AI at your disposal

Module 2: Why you need to understand AI (and use it)

Module 3: The risks and ethical quandaries you need to be aware of when using AI

Module 4: Best practices around rolling out AI

About the Trainer

Steve Mudd, Artificial Intelligence Expert, Propolis

Ready for more confident decision-making?

The number one go-to-resource for B2B marketers across the globe