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    B2B Marketing

    Rachel Dennis, Arctic Shores: On-demand

    Rachel Dennis, Arctic Shores: On-demand

    Objectives and key results: Honest examples of how OKRs can drive cross-functional alignment and growth

    Generally accepted to have been initially conceived by Andy Grove at Intel, OKRs provide a framework for aligning vision, functions, and resources across an organisation to drive growth.

    Propolis

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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    The number one go-to-resource for B2B marketers across the globe