7 great examples of live events in B2B marketing

As companies tighten their budgets, and regulators put the squeeze on corporate hospitality, you need something really special to make your event stand out in a bulging inbox of invitations. But how do you grab the attention of these time-poor, highly demanding individuals? 

Find out what seven B2B organisations have done to pique the interest of their target audiences, from innovative invitations to delivering memorable experiences for delegates.