A guide to writing for email inboxes

Don’t let your email be a victim of swipe, delete…

This quick guide and checklist look at how you should write for email inbox previews taking into account email architecture, limited characters and space. Our research shows a well-written subject line and preview can improve opens by 37%.

Email is still one of the most cost-effective channels to nurture your prospects if done right, but if you don’t grab their attention quickly then you’re one swift swipe and archive away from oblivion. They’ll never see your gorgeously designed email let alone your jaw-dropping content – sad times!