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    B2B Marketing

    Are your leads as good as they should be?

    ABM & Demand Generation

    B2B MarketingBy B2B Marketing

    This report, based on a survey of over 100 mid- to senior-level B2B marketers carried out in March 2016, determines:› The pressures marketers are currently facing with regard to leads;› The pain points marketers face in terms of progressing leads towards sales handover;› The challenges and opportunities offered by marketing automation (MA) tools to deliver against marketing objectives;› Marketers’ views on the quality and management of data as a starting point for marketing;› And levels of confidence in marketers’ ability to engage customers across multiple channels.

    This report, based on a survey of over 100 mid- to senior-level B2B marketers carried out in March 2016, determines:

    • The pressures marketers are currently facing with regard to leads;
    • The pain points marketers face in terms of progressing leads towards sales handover;
    • The challenges and opportunities offered by marketing automation (MA) tools to deliver against marketing objectives;
    • Marketers’ views on the quality and management of data as a starting point for marketing;
    • And levels of confidence in marketers’ ability to engage customers across multiple channels. 

    The number one go-to-resource for B2B marketers across the globe