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    B2B Marketing

    AWARDS 2012 CASE STUDY: Category 21: ‘Cyberconfidence’ for CSC by The Crocodile

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Global IT services and solution provider CSC approached The Crocodile to develop a campaign to promote its cybersecurity solutions to IT security decision-makers within enterprise-level organisations.The campaign needed to:Promote CSC’s cybersecurity expertiseDevelop a pipeline of warm prospects from cold dataDrive cybersecurity revenue opportunities for CSC and its vendor partnersThe solution was a multi-channel lead nurturing campaign, devised and implemented by The Crocodile, which:Transformed cold prospects into sales-ready opportunities (SRO) through content-rich communications and trigger-based nurture programmes, built on a marketing automation platform Created a new go-to-market proposition – Cyberconfidence – putting business confidence and reassurance at the heart of CSC’s cybersecurity messaging, avoiding a ‘fear, uncertainty, doubt’ approach used by other providers Engaged a diverse audience, delivering timely, relevant content to build trust in CSC and nurture engagement over time Utilised a range of marketing channels including email, social media, banner advertising, search marketing and DM to engage multiple types of cybersecurity decision-maker Featured an online resource hub at www.cyberconfidence.co.ukThe Cyberconfidence campaign has helped to deliver:Details were provided to judges in the original submission but are commercially sensitive and therefore confidential.

    Global IT services and solution provider CSC approached The Crocodile to develop a campaign to promote its cybersecurity solutions to IT security decision-makers within enterprise-level organisations.

    The campaign needed to:

    • Promote CSC’s cybersecurity expertise
    • Develop a pipeline of warm prospects from cold data
    • Drive cybersecurity revenue opportunities for CSC and its vendor partners

    The solution was a multi-channel lead nurturing campaign, devised and implemented by The Crocodile, which:

    • Transformed cold prospects into sales-ready opportunities (SRO) through content-rich communications and trigger-based nurture programmes, built on a marketing automation platform 
    • Created a new go-to-market proposition – Cyberconfidence – putting business confidence and reassurance at the heart of CSC’s cybersecurity messaging, avoiding a ‘fear, uncertainty, doubt’ approach used by other providers 
    • Engaged a diverse audience, delivering timely, relevant content to build trust in CSC and nurture engagement over time 
    • Utilised a range of marketing channels including email, social media, banner advertising, search marketing and DM to engage multiple types of cybersecurity decision-maker 
    • Featured an online resource hub at www.cyberconfidence.co.uk

    The Cyberconfidence campaign has helped to deliver:
    Details were provided to judges in the original submission but are commercially sensitive and therefore confidential.

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