AWARDS 2013, CATEGORY 1: Earnest for NetNames

B2B Marketing21 October 2013By B2B Marketing

Shortlist best integrated or multichannel campaign: ‘Search. Find. Stop’NetNames had a job on their hands to grow its business as a leading global brand protection service. They needed a campaign that had plenty of cut through and brought leads flooding into the pipeline for the sales team to take care of.A mix of impactful creative, personalised direct mail, a raft of thought leadership content and a supporting digital strategy helped them do just this – delivering over 72 meetings over the course of the campaign.What did it involve?• A fully integrated campaign that included inbound and outbound activity, sales enablement and content marketing.• High impact direct mail – supported by tier 2 direct mail and email activity.• Personalised URLs driving executives through to a microsite with tailored content, videos, case studies and sharing functionality.• Supported by search, PR, social media, online display and press advertising