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    B2B Marketing

    AWARDS 2013, CATEGORY 12: Velocity Partners for Maxymiser

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Shortlist best limited-budget campaign: ‘Maxymiser 'Rant' Slideshare’Maxymiser helps online businesses turn every interaction into an experience, using cloudbased testing, personalization and cross channel optimization.It’s very cool stuff.The target was a specific kind of CMO and digital marketer: the kind who wants to dramatically improve the whole customer experience.We needed to attract confident, like-minded champions – not timid followers.The Rant was our answer. A bold, brash, confident call-to-arms that does two things:• Evangelises a world view Arguing for the primacy of customer experience• Builds a bridge to what Maxymiser does Showing that personalisation and testing are critical to great customer experiences

    Shortlist best limited-budget campaign: ‘Maxymiser ‘Rant’ Slideshare’

    Maxymiser helps online businesses turn every interaction into an experience, using cloudbased testing, personalization and cross channel optimization.

    It’s very cool stuff.

    The target was a specific kind of CMO and digital marketer: the kind who wants to dramatically improve the whole customer experience.

    We needed to attract confident, like-minded champions – not timid followers.

    The Rant was our answer. A bold, brash, confident call-to-arms that does two things:
    • Evangelises a world view Arguing for the primacy of customer experience
    • Builds a bridge to what Maxymiser does 

    Showing that personalisation and testing are critical to great customer experiences

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