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    B2B Marketing

    AWARDS 2013, CATEGORY 13: Purestone for Comms-care

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Shortlist most commercially successful campaign: ‘PITS Awareness 2013’Comms-care have defined a new category of IT organisation –providing the support services ( on-site, online & phone) for other IT companies - effectively becoming the ‘Doctor’s Doctor’ by selling only to other Channel IT companies. The corporate goal calls for sustained new business growth, and from a prospecting perspective, this creates a need to identify real business challenges, grab attention and rapidly demonstrate understanding & value to the prospect.Two key objectives were identified:1. Understand the Prospect, their pain points and use this dynamically to demonstrate the Comms-care process in healing these issues.2. Take prospects from ‘Can you support me?’ to ‘I know you support….’ by demonstrating expertise in the technologies needing support,With listening, responding & educating at its heart, Purestone conceived a tongue in cheek but visually stunning, multi-tier, multi layered campaign strategy spanning email, microsites, online engagement tools combined with direct mail to deliver a full, personal journey – completed with ‘the book of the trip’ to your doorstep.For an investment of XXXXX, Comms-care generated:· a pipeline of £XXXXm*· an ROI of 149.5· a piece of HTML5 reusable technology which has already been re-skinned & repurposed as a 3600 customer feedback tool.

    Shortlist most commercially successful campaign: ‘PITS Awareness 2013’

    Comms-care have defined a new category of IT organisation –providing the support services ( on-site, online & phone) for other IT companies – effectively becoming the ‘Doctor’s Doctor’ by selling only to other Channel IT companies. The corporate goal calls for sustained new business growth, and from a prospecting perspective, this creates a need to identify real business challenges, grab attention and rapidly demonstrate understanding & value to the prospect.

    Two key objectives were identified:
    1. Understand the Prospect, their pain points and use this dynamically to demonstrate the Comms-care process in healing these issues.

    2. Take prospects from ‘Can you support me?’ to ‘I know you support….’ by demonstrating expertise in the technologies needing support,

    With listening, responding & educating at its heart, Purestone conceived a tongue in cheek but visually stunning, multi-tier, multi layered campaign strategy spanning email, microsites, online engagement tools combined with direct mail to deliver a full, personal journey – completed with ‘the book of the trip’ to your doorstep.

    For an investment of XXXXX, Comms-care generated:
    · a pipeline of £XXXXm*
    · an ROI of 149.5
    · a piece of HTML5 reusable technology which has already been re-skinned & repurposed as a 3600 customer feedback tool.

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