AWARDS 2013, CATEGORY 27: The Marketing Practice

B2B Marketing27 September 2013By B2B Marketing

Shortlist B2B marketing communications agency of the yearSince 2002, The Marketing Practice has had one mission: to be a B2B marketing agency that our clients, staff and owners rave about.In 2012, we celebrated our tenth birthday and have taken our mission even further:Growth• In size – 97 people vs 26 three years ago• In revenue – to £7m (up 37% year-on-year)• Across the globe – campaigns in EMEA, US and APAC• In client satisfaction – 21% of our clients ‘rave’ about usInnovation• New marketing automation services• A unified approach to creativity• An integrated planning function• Social media integrationGreat work• We started a national conversation for O2• We got the C-level to talk strategy with Canon• We made project management a board-level topic for OracleDelivering the numbers• Consistently exceeding lead targets• Improving email open rates• Average campaign ROI: 30x