Skip to content
    B2B Marketing

    AWARDS 2013, CATEGORY 9: Cross-Border Communications for Terma

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Shortlist best website: ‘Allies in innovation’Terma A/S is Denmark’s foremost aerospace, defense and security company. Dealing with large governmental projects, the company’s central marketing and communications channel is its corporate website and it is crucial that Terma’s website reflects and demonstrates its capacity for excellence at every level.ChallengeTerma recognised that its corporate brand no longer reflected the modern Terma organisation. Terma’s outdated website only compounded this situation.SolutionCross-border Communications (CBC) created an entirely new website that:• Promotes engagement through stronger content and more opportunities to interact• Is more customer and benefits oriented• Strengthens the digital Terma brand using the new “Allies in innovation” brand concept (also developed by CBC) and creates greater visual impactWhy it should winThe results (to date) couldn’t be a more dramatic endorsement of why this submission should win:• The site gets a ground-breaking 634 downloads per month (meaning more than 7,600 downloads in the 12 months since launch (300% higher than the average for B2B sites)• Page views have soared 27% to 35,000 per month YOY• More than 530 newsletter sign-ups in 12 months• Almost 60% are new visitors• The site has received over 122,000 visitors in 12 months

    Shortlist best website: ‘Allies in innovation’

    Terma A/S is Denmark’s foremost aerospace, defense and security company. Dealing with large governmental projects, the company’s central marketing and communications channel is its corporate website and it is crucial that Terma’s website reflects and demonstrates its capacity for excellence at every level.
    Challenge
    Terma recognised that its corporate brand no longer reflected the modern Terma organisation. Terma’s outdated website only compounded this situation.
    Solution
    Cross-border Communications (CBC) created an entirely new website that:
    • Promotes engagement through stronger content and more opportunities to interact
    • Is more customer and benefits oriented
    • Strengthens the digital Terma brand using the new “Allies in innovation” brand concept (also developed by CBC) and creates greater visual impact
    Why it should win

    The results (to date) couldn’t be a more dramatic endorsement of why this submission should win:
    • The site gets a ground-breaking 634 downloads per month (meaning more than 7,600 downloads in the 12 months since launch (300% higher than the average for B2B sites)
    • Page views have soared 27% to 35,000 per month YOY
    • More than 530 newsletter sign-ups in 12 months
    • Almost 60% are new visitors
    • The site has received over 122,000 visitors in 12 months

    The number one go-to-resource for B2B marketers across the globe