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    B2B Marketing

    Awards 2014, category 10: Momentum ABM for Oracle

    ABM & Demand Generation

    B2B MarketingBy B2B Marketing

    Best use of customer insight: Uncovering Insights to Accelerate Opportunities for OracleMomentum executed a campaign to help Oracle get the attention of senior stakeholders in its Barclays customer account. This explored the theme of ‘Customer Experience for Generation Y’ with a video – shown through the eyes of Joe, a 19 year-old cartoon character. Joe made a big impact with a small budget. He broke away from predictable IT communications and told the story in a simple, everyday way. He used wit to ask the difficult questions and helped us surprise and delight Barclays - overturning any preconceptions about Oracle as a ‘database supplier.’ Joe also helped the campaign work harder by: Forming the centrepiece of an outbound email campaign to 200+ contacts. Becoming part of Oracle’s broader sales process at Barclays. Playing a role across multiple channels – including a PowerPoint deck, PDF, and printed cartoon flipbook.Thanks to Joe, Oracle has been able to initiate new conversations with Barclays. This contributes to a longer-term strategy to transform Barclay’s expectations and position Oracle’s solutions for customer experience (CX).

    Best use of customer insight: Uncovering Insights to Accelerate Opportunities for Oracle

    Momentum executed a campaign to help Oracle get the attention of senior stakeholders in its Barclays customer account. This explored the theme of ‘Customer Experience for Generation Y’ with a video – shown through the eyes of Joe, a 19 year-old cartoon character. 

    Joe made a big impact with a small budget. He broke away from predictable IT communications and told the story in a simple, everyday way. He used wit to ask the difficult questions and helped us surprise and delight Barclays – overturning any preconceptions about Oracle as a ‘database supplier.’ 

    Joe also helped the campaign work harder by:

     Forming the centrepiece of an outbound email campaign to 200+ contacts.

     Becoming part of Oracle’s broader sales process at Barclays.

     Playing a role across multiple channels – including a PowerPoint deck, PDF, and printed cartoon flipbook.

    Thanks to Joe, Oracle has been able to initiate new conversations with Barclays. This contributes to a longer-term strategy to transform Barclay’s expectations and position Oracle’s solutions for customer experience (CX).

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