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    B2B Marketing

    Awards 2014, category 12: Clock Creative for Clear Sky

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Best limited-budget campaign: 'Clear sky to growth'ClearSky Accountancy is an online provider of tax and accountancy services that, at the time of our appointment, specialised in the sole trader contractor and freelancer sector.Although well respected, the company lacked brand differentiation or a clear brand proposition inits marketing and competitors were encroaching on its business in the crowded sector in whichthey operated.A new company business strategy was initiated, which was to embark on a wider, more diverseservice offering to SME audiences such as HR, Payroll and other future business initiatives.This would enable them to hold their position in the accountancy market whilst growing otherbusiness service areas. In effect, create a new and unique offering of total business solutions forthe SME sector.However, this meant ClearSky had to connect with this new audience in a compelling way tocreate a powerful and credible brand proposition that would achieve ambitious lead generationresults within limited budget parameters.This entry seeks to prove how Clock Creative took ClearSky into these new SME sectors with awell defined and compelling brand proposition, delivered through a cost-effective targeted andintegrated campaign that outperformed targets set by over 200%.

    Best limited-budget campaign: ‘Clear sky to growth’

    ClearSky Accountancy is an online provider of tax and accountancy services that, at the time of our
    appointment, specialised in the sole trader contractor and freelancer sector.

    Although well respected, the company lacked brand differentiation or a clear brand proposition in
    its marketing and competitors were encroaching on its business in the crowded sector in which
    they operated.

    A new company business strategy was initiated, which was to embark on a wider, more diverse
    service offering to SME audiences such as HR, Payroll and other future business initiatives.

    This would enable them to hold their position in the accountancy market whilst growing other
    business service areas. In effect, create a new and unique offering of total business solutions for
    the SME sector.

    However, this meant ClearSky had to connect with this new audience in a compelling way to
    create a powerful and credible brand proposition that would achieve ambitious lead generation
    results within limited budget parameters.

    This entry seeks to prove how Clock Creative took ClearSky into these new SME sectors with a
    well defined and compelling brand proposition, delivered through a cost-effective targeted and
    integrated campaign that outperformed targets set by over 200%.

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