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    B2B Marketing

    Awards 2014, category 12: Purechannels Ltd for Avnet

    ABM & Demand Generation,Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Best limited-budget campaign: Avnet connectAvnet faced a real challenge: They needed to increase multi-vendor purchases, amongst partners within a specific business unit – Independent Software. With several large scale vendors in one business unit, consolidating the message effectively enough to drive partner awareness and ultimately transactional value was an on-going struggle. purechannels was asked to come up with something that not only solved this challenge, but did so in a way that would stand out: not just in financialterms, but in overall channel terms. What could we do to give Avnet the edge? We created a co-ordinated campaign across new and traditional media, including a video mini-series, a fully-responsive digital partner magazine, emails, telemarketing, landing page, DM and pull up banners.

    Best limited-budget campaign: Avnet connect
    Avnet faced a real challenge: They needed to increase multi-vendor purchases, amongst partners within a specific business unit – Independent Software. 

    With several large scale vendors in one business unit, consolidating the message effectively enough to drive partner awareness and ultimately transactional value was an on-going struggle. 

    purechannels was asked to come up with something that not only solved this challenge, but did so in a way that would stand out: not just in financial
    terms, but in overall channel terms. What could we do to give Avnet the edge? 

    We created a co-ordinated campaign across new and traditional media, including a video mini-series, a fully-responsive digital partner magazine, emails, telemarketing, landing page, DM and pull up banners.

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