Skip to content
    B2B Marketing

    Awards 2014, category 13: Momentum ABM for EMC

    Marketing Operations and Technology (MarTech)

    B2B MarketingBy B2B Marketing

    Most commercially successful campaign: Unlocking global sales opportunities for EMC in oil & gasMomentum helped EMC execute an account-based marketing campaign that contributed to impressive pipeline growth.EMC wanted to grow its footprint with an existing customer, a global leader in the oil and gas industry. This would reach previously untapped opportunities within the business’s upstream functions - responsible for activities in oil and natural gas exploration, field development and production.From January 2013 to March 2014, Momentum supported EMC’s sales drive with: Sales & Marketing Collaboration – including workshops and collaborative working sessions with the account team to identify where we targeted the account, the message and what else was needed to achieve this success. Account intelligence – including insights on the account’s commercial objectives and flagship technology programmes. New contacts – identifying new stakeholders and opening doors for executive-level relationships. A compelling proposition - that demonstrated EMC’s consistent, global, and end- to-account story.

    Most commercially successful campaign: Unlocking global sales opportunities for EMC in oil & gas

    Momentum helped EMC execute an account-based marketing campaign that contributed to impressive pipeline growth.

    EMC wanted to grow its footprint with an existing customer, a global leader in the oil and gas industry. This would reach previously untapped opportunities within the business’s upstream functions – responsible for activities in oil and natural gas exploration, field development and production.

    From January 2013 to March 2014, Momentum supported EMC’s sales drive with:
     Sales & Marketing Collaboration – including workshops and collaborative working sessions with the account team to identify where we targeted the account, the message and what else was needed to achieve this success.
     Account intelligence – including insights on the account’s commercial objectives and flagship technology programmes.
     New contacts – identifying new stakeholders and opening doors for executive-level relationships.
     A compelling proposition – that demonstrated EMC’s consistent, global, and end- to-account story.

    The number one go-to-resource for B2B marketers across the globe