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    B2B Marketing

    Awards 2014, category nine: Adams Creative for The Kings Ferry

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Best Website: The Kings Ferry WebsiteFrom its strong existing relationship with the client, Adams Creative saw anopportunity to increase brand/business visibility and improve online conversionsthrough building a new Kings Ferry website.The agency suggested the build, design and optimisation of this new website, toincrease rankings over the major search engines in the UK (Google, Bing andYahoo!). The re-build was also responsive, allowing easier and quickerconversions for customers via tablet and mobile devices.Through harnessing the latest technology and an open source platform to buildthe site, the agency created a resource for the Kings Ferry team to access andupdate easily, taking into account the flexible nature of its proposition.The website’s design and functionality was determined, in part, by research intothe way that online users were interacting with the existing site. Informed choiceswere then made to enhance the user experience and increase visits/conversionsvia the new website.The new website went live in the last week of September 2013 and analyticalreporting has shown a substantial increase in online engagement, visits andsubsequent conversions online, increasing the client’s profitability.

    Best Website: The Kings Ferry Website

    From its strong existing relationship with the client, Adams Creative saw an

    opportunity to increase brand/business visibility and improve online conversions
    through building a new Kings Ferry website.


    The agency suggested the build, design and optimisation of this new website, to
    increase rankings over the major search engines in the UK (Google, Bing and
    Yahoo!). The re-build was also responsive, allowing easier and quicker
    conversions for customers via tablet and mobile devices.


    Through harnessing the latest technology and an open source platform to build
    the site, the agency created a resource for the Kings Ferry team to access and
    update easily, taking into account the flexible nature of its proposition.


    The website’s design and functionality was determined, in part, by research into
    the way that online users were interacting with the existing site. Informed choices
    were then made to enhance the user experience and increase visits/conversions
    via the new website.


    The new website went live in the last week of September 2013 and analytical
    reporting has shown a substantial increase in online engagement, visits and
    subsequent conversions online, increasing the client’s profitability.

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