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    B2B Marketing

    Awards 2014, category nine: Athlon for Equator Design

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Best website: Equator websiteAthlon partnered with global packaging design group Equator in the re-design of its website and online presence. Having grown through acquisition, Equator needed to better reflect the scale of its operation under one consolidated offering. We took a holistic approach that included a complete website relaunch, creation of a brand film and a supporting social media strategy. Our approach was designed to engage with brand managers, media & peers and prospective employees. The results demonstrate the success of the project in raising brand awareness, increasing audience engagement and ultimately generating relevant business leads.

    Best website: Equator website

    Athlon partnered with global packaging design group Equator in the re-design of its website and online presence. Having grown through acquisition, Equator needed to better reflect the scale of its operation under one consolidated offering.
     

    We took a holistic approach that included a complete website relaunch, creation of a brand film and a supporting social media strategy.
     

    Our approach was designed to engage with brand managers, media & peers and prospective employees.
     

    The results demonstrate the success of the project in raising brand awareness, increasing audience engagement and ultimately generating relevant business leads.


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