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    B2B Marketing

    Awards 2014, category nine: Athlon for Ragus

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Best website: 'Ragus Website'Athlon partnered with leading UK sugar manufacturer Ragus in the redesign of its website and online presence. Our objective was to change perception of the brand from a small family owned business to a global provider of sugar products.We took a holistic approach including a complete website relaunch, creation of a series of brand films and supporting content strategy.Our approach was designed to enagage with a B2B audience of senior buyers, CEOs and food scientists.The results demonstrate the success of the project in raising brand awareness, increasing audience engagement and ultimately helping to contribute to a ** increase in unit sales.

    Best website: ‘Ragus Website’

    Athlon partnered with leading UK sugar manufacturer Ragus in the redesign of its website and online presence. Our objective was to change perception of the brand from a small family owned business to a global provider of sugar products.

    We took a holistic approach including a complete website relaunch, creation of a series of brand films and supporting content strategy.

    Our approach was designed to enagage with a B2B audience of senior buyers, CEOs and food scientists.

    The results demonstrate the success of the project in raising brand awareness, increasing audience engagement and ultimately helping to contribute to a ** increase in unit sales.

     


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