Skip to content
    B2B Marketing

    Awards 2015 case study: Best website – Brand Learning

    Content, Creative & Campaigns,Marketing Operations and Technology (MarTech)

    B2B MarketingBy B2B Marketing

    Brand Learning's award winning new website has delivered outstanding results: double the leads generated, double the visitors, and an increase in bulletin email signups of 539 per cent! The objectives of the new website were clear:

    • Make immediately clear what it does and why work with the company.
    • Make it easy to find what they’re looking for.
    • Prompt them to get in touch (strong call to action at all touchpoints).
    • Work across devices.
    • Reflect the brand: fresh, expert and engaging.

    It was a big project, drawing from people across the business, but it knew it was a growth opportunity. The results of the project showed:

    Leap in leads

    In the first six months it has already exceeded employee and client leads for the whole of last year.

    Doubled visitors

    New monthly average of 4578 visits, 70 per cent of whom are new.

    Easy to find

    An increase of 38 per cent from organic search.

    Compelling content

    Sign-ups to bulletin emails are up by 539 per cent. 

    “Our new website is a superb reflection of what Brand Learning offers to our multinational clients and to our employees globally"

    Mhairi McEwan, group CEO and co-founder, Brand Learning

    John Doe

    Category name: Best website

    Programme name: Revitalising our website for growth

    Agency: 3Mil

    Client: Brand Learning

    The number one go-to-resource for B2B marketers across the globe