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    B2B Marketing

    Awards 2015 case study: Best website – Gecko and Made Together

    Marketing Operations and Technology (MarTech)

    B2B MarketingBy B2B Marketing

    Marketing services company, Gecko, wanted a website that would demonstrate to users the beneifts of the marketing personalisation exertise they offer. The result is a website that delivers outstanding conversion rates.

    The new site can present either a static full service offering or, alternatively, visitors can supply a few details and the site will reconfigure to deliver only content relevant to the user.

    Gecko wanted to communicate its wide ranging service offering in a simple, easy to understand way and deliver a true representation of its philosophy and personality.

    As a result, it experienced a 60 per cent increase in engagement with the site and a 400 per cent increase in leads.

    “We’ve seen personalisation make a fundamental impact across customer acquisition, reactivation and growth. It’s all about increasing the relevance of the message you present to your customers"

    Anthony Bagshaw, MD, Gecko 

    John Doe

    Category name: Best website

    Programme name: Gecko makes it personal

    Agency: Gecko and Made Together

    Client: Gecko

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