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    B2B Marketing

    Awards 2015 case study: Marketer of the year – Catherine Howard for Atos

    People, Teams and Skills

    B2B MarketingBy B2B Marketing

    Catherine Howard has transformed the perception of marketing within Atos from being 'reactive, not visible and having little budget' to a 'proactive, approachable and professional' team within a 12-month period.

    Howard developed a business-led marketing strategy, presented this to the board and secured an increased budget to implement it. Since the plan’s implementation, the team is now delivering a phenomenal return on that investment, able to demonstrate measurable contribution to Atos’ business growth and receives consistent praise from stakeholders.

    “Cat Howard is a marketing leader who enthuses positivity and encouragement for individuals and the team, driving forward and making a real difference to the company brand and strategy"

    Stacey Shurlin, marketing team member, Atos

    John Doe

    Category name: B2B marketer of the year

    Name: Catherine Howard, head of UK&I marketing

    Company: Atos

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