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    B2B Marketing

    B2B Marketing Q1 17/18

    Strategy and Evolution

    B2B MarketingBy B2B Marketing

    This quarter's edition lifts the lid on this summer's epic B2B Marketing Ignite event, explores the deep science of programmatic, and determines which department structure is most conducive to seamless sales and marketing alignment

    • Roll up, roll up: A preview of Ignite 2017
    • The sleepless CEO: How to help your CEO sleep more easily
    • The world’s your oyster: Globetrotting marketers reveal their biggest travel headaches
    • The sales and marketing conundrum: The pros and cons of various departmental structures
    • Programmatic advertising: Deep art or dark science?
    • Good vibrations: Mythbusting with influencer marketing

    "The brands that connect with their audience aren't afraid to relax their tone of voice, have fun, provoke thought, have an opinion and speak in the customer's language"

    John Doe

    This issue contains:

    • Thought-provoking features
    • Blueprints for success
    • Best practice advice
    • Opinion from industry experts
    • Interviews

    The number one go-to-resource for B2B marketers across the globe