B2B Marketing Winter 2018

• The GDPR clinic: Starting to panic about GDPR? Fear not, our resident data protection guru, Paul Snell, addresses the most frequently asked GDPR questions.
• Style and substance: We scour Novembers 2017’s award winners to share some of the most innovative campaigns from across the B2B industry.
• Building the well-oiled machine: Find out why the most successful marketing teams today are interconnected, informed and agile.
• Fortune favours the bold: We sit down with marketing agency Gravity London do discover the secrets to their triple-award winning success.
• Friend or foe? Co-opetition is a relatively underplayed tactic in B2B. We speak to the experts to find out how you can improve your business through competitor collaboration.
• Innovation brewed from a cup of coffee: From the corner of a coffee shop to an international tech powerhouse. Nick Worth discusses how to build a culture of marketing innovation.
• It’s a B2B British invasion: Joel Harrison analyses why UK agencies are suddenly doing rather well stateside.

"A good innovator is curious, passionate, tenacious, charismatic, and thinks laterally; they will be a great communicator and not afraid of rejection" 

John Doe

This issue contains:

• Thought-provoking features
• Blueprints for success
• Best practice advice
• Opinion from industry experts
• Interviews