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    B2B Marketing

    Beginner's Guide to Buyer Personas

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    This is a detailed guide for B2B marketers of all levels who are seeking to understand why, when and how they should be using buyer personas. It covers a range of elements to consider as you build your personas, as well as areas such as the difference between targeting decision-makers versus influencers.

    • Understand – what makes a good buyer persona for different types of marketing activity.
    • Develop – high-quality research to inform your buyer personas.
    • Assist – your marketing and sales teams to better understand your customers.

    "Any project that needs to appeal to a target customer with the aim of persuading them to take action, should really involve the creation of a persona"

    John Doe

    1 – How to create buyer personas

    2 – Template: Persona pen portrait

    3 – Key learnings

    4 – Further reading

    The number one go-to-resource for B2B marketers across the globe