Skip to content
    B2B Marketing

    Beginner's Guide to Instagram

    Content, Creative & Campaigns,Strategy and Evolution

    B2B MarketingBy B2B Marketing

    Instagram now has over 400 million active monthly users, making it one of the world's fastest-growing social networks. It's already used by many B2C brands, but B2B brands have been a bit slow on the uptake. This guide explains why B2B brands should use Instagram, uncovers how to launch a profile successfully and contains a number of practical everyday tips to maintain an engaging presence. In addition, it includes a guide to the basics – including new paid-for options – and lists the five best B2B brands currently using Instagram.

    • Evaluate whether Instagram is the right social network for your brand.
    • Get the basics of Instagram right, so your profile is as strong as it can be. 
    • Launch and maintain an engaging B2B Instagram presence.
    • Learn from some of the most successful B2B brands already using the network.

    "Instagram is a great way to offer your audience a behind-the-scenes look into your company’s culture"

    John Doe

    1 – Introduction: Why B2B brands should use Instagram 

    2 – Instagram: The basics 

    3 – How to launch an Instagram account for your brand 

    4 – Ten everyday Instagram tips 

    5 – Five of the best B2B brands on Instagram

    The number one go-to-resource for B2B marketers across the globe