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    Brammer and Wyatt International

    B2B MarketingBy B2B Marketing

    Integrating best practice in multichannel marketing and PR to launch and support a game-changing innovation for an MRO market leader.

    Brammer is Europe’s largest supplier of maintenance, repair and overhaul (MRO) products, as well as added-value services that increase productivity and efficiency while reducing total cost of ownership. Amongst these services is industrial vending and, here, Brammer, with its subsidiary company Buck & Hickman, had developed a unique offering: Invend™. As part of a longstanding relationship between Brammer and Wyatt, it turned to us to help launch Invend™, and support it with an integrated mix of multichannel communications.