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    ABM & Demand Generation,Marketing Operations and Technology (MarTech)

    B2B MarketingBy B2B Marketing

    It’s easy to dismiss ‘inside sales’ as a US import, a fancy name for telemarketing or even a ‘bandwagon’. Harvard Business Review would however disagree, describing it as the trend that is changing sales.

    Recent research shows that inside sales grew at a 15 times higher rate (7.5 per cent versus 0.5 per cent annually) than outside sales and that trend shows no sign of diminishing. And yet, many are still unaware what exactly ‘inside sales’ is.

    The Telemarketing Company’s latest whitepaper explains what inside sales is, suggests the different ways to approach it, and highlights the right tools and skills necessary for the practice. 
     

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