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    B2B Marketing

    Building a successful SME campaign

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    Download this free, practical guide to planning and executing a successful marketing campaign that targets small businesses

    The UK’s small firms generated a combined £1.8 trillion in revenue in the past year – and as a group of prospects, they’ve been underserved and ignored by B2B businesses for quite some time.

    According to research carried out by marketing agency Earnest, 90% of brands struggle to identify and connect with small business owners. Don’t be mistaken; it’s simply not a case of shrinking your enterprise proposition down to a smaller scale. That won’t do the job.

    This guide will explain how to get over the hurdle by planning and executing a successful SME campaign, which includes:

    The number one go-to-resource for B2B marketers across the globe