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    B2B Marketing

    Community Based Marketing (CBM) - The new play in B2B marketing

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    In 2020, against the backdrop of remote working, rapid digital transformation, oversaturated B2B digital marketing channels and a rise in experts looking to monetise their professional knowledge, ‘Community’ is back in fashion.

    With almost every B2B marketer following the same playbook, it’s time to develop a new play.

    Community Based Marketing (CBM) can be that play.

    In 2020, against the backdrop of remote working, rapid digital transformation, oversaturated B2B digital marketing channels and a rise in experts looking to monetise their professional knowledge, ‘Community’ is back in fashion.

    Download this report to learn:

    • What defines Community Based Marketing (CBM).
    • Where CBM sits in the marketing funnel.
    • How to make the business case for CBM.
    • What are the success factors for CBM?
    • Real-life case studies of successful CBM in B2B marketing.

    The number one go-to-resource for B2B marketers across the globe