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    Corporate Social Responsibility Best Practice Guide

    B2B MarketingBy B2B Marketing

    This corporate social responsibility (CSR) guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice. It also outlines the standards of CSR, legislation and threats, and how to measure success.

    CSR is a significant aspect of modern business. However, there can often be huge variations in the activities that are considered to be a part of CSR, ranging from strategic business change to charitable giving and staff volunteering.

    This best practice guide provides details on the definitions of CSR, the guidelines, standards and legislation of CSR practices and outlines how to best measure success.

    “CSR means the same things to most people: the balancing of environmental, social and economic priorities over the long term” 

    John Doe

    Contents

    Section 1 – Introduction

    Section 2 – Guidelines and standards

    Section 3 – Legislation and threats

    Section 4 – Measuring CSR success

    Section 5 – Case study