B2B MarketingBy B2B Marketing
This corporate social responsibility (CSR) guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice. It also outlines the standards of CSR, legislation and threats, and how to measure success.
CSR is a significant aspect of modern business. However, there can often be huge variations in the activities that are considered to be a part of CSR, ranging from strategic business change to charitable giving and staff volunteering.
This best practice guide provides details on the definitions of CSR, the guidelines, standards and legislation of CSR practices and outlines how to best measure success.
“CSR means the same things to most people: the balancing of environmental, social and economic priorities over the long term”
John Doe

Contents
Section 1 – Introduction
Section 2 – Guidelines and standards
Section 3 – Legislation and threats
Section 4 – Measuring CSR success
Section 5 – Case study


