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    B2B Marketing

    Customer centricity

    Customer Experience

    B2B MarketingBy B2B Marketing

    Customer centricity is the subject of much discussion and debate, but how many organisations can genuinely claim to have achieved it? This roundtable examined what it truly means for a B2B organisation to put the customer at the heart of the business, and discussed the steps required to achieve this goal – as well as the obstacles likely to be encountered along the way.

    Customer centricity is the subject of much discussion and debate, but how many organisations can genuinely claim to have achieved it? This roundtable examined what it truly means for a B2B organisation to put the customer at the heart of the business, and discussed the steps required to achieve this goal – as well as the obstacles likely to be encountered along the way.

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