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    B2B Marketing

    Digital Transformation In The B2B World

    Content, Creative & Campaigns,Strategy and Evolution

    B2B MarketingBy B2B Marketing

    Merkle’s B2B surveyed over 1,000 business strategy decision makers to gain a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

    Merkle’s B2B International surveyed over 1,000 business strategy decision makers across North America, Europe, and Asia-Pacific, across different industries including IT, Technology, Construction, and Food & Drink as well as a wide range of business sizes from SMEs to Enterprises. Our survey reveals a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

    In this research, you’ll learn:

    • What digital transformation means to B2B businesses
    • How many brands have sufficient budgets to meet their digital ambitions
    • How digital investment is prioritized
    • Where technology is being underutilized
    • How efficiently companies are using their business data

    The number one go-to-resource for B2B marketers across the globe