Ecommerce Best Practice Guide

Marketing Operations and Technology (MarTech)

B2B Marketing2 January 2015By B2B Marketing

Ecommerce in the B2B sector has developed to complement the traditional sales channels B2B enterprises have long used. It is now not an either or decision when B2B ecommerce is concerned, but how an enterprise can develop this channel holistically and with full integration with its existing sales partners. B2B marketers must develop a new multi-channel approach that embraces ecommerce.

This Ecommerce Best Practice Guide reveals the significance of B2B ecommerce and explains how marketers can implement it. The report covers customer experience, account management, CMS and looks into the future of online payments.

This guide is suitable for:

Brand marketers
Digital marketing professionals
Heads of marketing
Heads of social media
Marketing communications managers
VPs of marketing
Marking directors
Marketing managers
Anyone involved in the process of defining or re-defining ecommerce strategies

Details

This guide will help you:

Understand B2B ecommerce – learning from the B2C arena, creating great content and dynamic search and buying.
Set up ecommerce – account management, CMS, social media integration and CRM.
Understand future of ecommerce – how to prepare and stay up-to-date with ecommerce.

"Account information is a goldmine that can be leveraged with big data analysis to deliver intimate customer insights"
John Doe

Section 1 – Introduction

Section 2 – Customer experience

Section 4 – Content management

Section 5 – More than just online payments