Employee Advocacy 2.0

B2B Marketing18 February 2020By B2B Marketing

Employee advocacy and influencer marketing are becoming more commonplace in the B2B world, but are often activated as two separate tactics. Find out how to unite the two strategies in this guide.

Employee advocacy and influencer marketing are becoming more commonplace in the B2B world, but are often activated as two separate tactics.

Integrating the two tactics will accelerate your employees’ journeys to become influencers in their own right, and your influencers to become brand advocates.

This guide to employee advocacy will teach you how to:

Audit your employees’ social media influence
Connect your employees with influencers
Motivate and enable your employees to advocate for your brand
Measure success against your marketing objectives and KPIs

This guide to employee advocacy will teach you how to:

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