Event marketing tips every planner needs to know

Live events don’t have to be budget drainers, they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25 per cent of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic.

Here are a few quick tips on how marketers and profit centres can increase ROE (return on events).