How does your B2B email marketing stack up?

Concep recently conducted a benchmark study analysing 122 million emails sent by their clients in 2017. The study included clients from 6 professional services sectors, including: legal and consulting firms; financial services; real estate; architecture, engineering and construction as well as “other professional services” such as recruitment, marketing and technology services.

The report analyses campaign metrics from 87,000 email campaigns and provides insights into:

• Sector-specific trends
• The top performing sectors and why
• How mobile performs versus desktop
• The best time to send email campaigns
• The impact of email personalisation
• The most successful subject line tactics.

Download the Benchmark Report to:

• See how your email marketing performance stacks up against your peer organisations.
• ​Get insights into what other organisations are doing and see what opportunities you could be missing.
• Gain a better understanding of the process and strategic approach required to driving email marketing ROI.