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    B2B Marketing

    Is the customer always right?

    Customer Experience

    B2B MarketingBy B2B Marketing

    This document contains the comments and conclusions of the roundtable, covering areas such as:

    • Customer insight a pre-requisite for customer centricity
    • The shift from being operationally focused to being customer-centric
    • How to evalutae how customer-centric your organisations is

    "It can be used to create a crisis, but better still, to highlight an opportunity, casting the issue in a positive light rather than a negative one." 

    John Doe

    Areas of discussion included;

    • Undertanding the point of being customer centric 
    • Its importance for the business
    • The challenges marketers face in convincing stakholders of the business rewards

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