Legrand and Wyatt International

With the introduction of a new rotating component within the range – Intersoc R – Legrand asked us to devise a campaign to promote its specific features to customers in London, where most specification occurs. Rather than focus on one product, we suggested something a little different: win hearts and minds by reaffirming the credentials and quality of the whole Electrak system. Win that battle, and everything else would take care of itself. And so it proved in this targeted campaign.