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    B2B MarketingBy B2B Marketing

    Recent research by Forrester has demonstrated the extent to which senior B2B marketers are having to cope with almost constant change and rapid evolution. Understandably this has significant implications and repercussions for how marketing is conducted within these organisations, and the role of B2B Leaders.

    Recent research by Forrester has demonstrated the extent to which senior B2B marketers are having to cope with almost constant change and rapid evolution. Understandably this has significant implications and repercussions for how marketing is conducted within these organisations, and the role of B2B Leaders.