Skip to content
    B2B Marketing

    Portrait of a B2B leader

    People, Teams and Skills

    B2B MarketingBy B2B Marketing

    This document contains the comments and conclusions of the roundtable, covering elements such as:

    • How leaders can focus on the things that make a difference.
    • Marketing’s role in defining digital transformation.
    • The primary role of the B2B leader in 2016. 

    "Marketing is able to define digital transformation for the whole organisation"

    John Doe

    Areas of discussion included the importance of driving organisational change and the challenges of digital transformation. 

    The number one go-to-resource for B2B marketers across the globe