How To Build Financial Acumen And Influence Commercial Decisions

 If you’re looking to become more commercially-minded – thinking business and ROI over isolated marketing metrics – then this series is for you. 

In order to achieve this, we’ve identified six core skills required to make the shift. And according to our Propolis community, financial acumen happens to be the hardest skill to master. And in this edition, we spoke to several marketing leaders including Sue-Ann Prentice, CMO, Fluke and Vivek Kotru, Global Marketing Director, Capgemini.

So what is financial acumen? For the purposes of this report, we define financial acumen as understanding the language of the finance team, and having enough knowledge to have conversations about marketing’s commercial impact in their terms. In this instalment, we find out how to master financial acumen, from building relationships with your finance team to speaking in the language that appeals to your CEO and CFO. Plus, if you’re looking to make a business case for financial tools, we break down some top tips.

Download the report today and learn how to develop financial acumen.