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    B2B Marketing

    Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    Marketing Operations and Technology (MarTech)

    B2B MarketingBy B2B Marketing

    Download this report to learn why the tech buyer demographic has changed and four lessons for tech marketers, from vendors themselves.

    However, in today’s world, tech buyers are located in every department and more often than not don’t understand (or perhaps don’t care about) the technical specifications. Instead, people want to hear human stories, examples of how this solution will make their life easier, and more.

    That’s why we interviewed a number of senior B2B tech marketers to learn just how they’re marketing to this new demographic.

    Download this report now to learn:

    • Why the tech buyer demographic has changed.
    • The role of Covid-19 in this shift.
    • The importance of telling ‘human’ stories.
    • How vendors are reaching the new breed of tech buyer.
    • Four lessons for tech marketers, from vendors themselves.

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