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    B2B Marketing

    Shining a light on SMEs

    Strategy and Evolution

    B2B MarketingBy B2B Marketing

    All SMEs have a shared goal - the need to survive and ultimately grow. Having the right support at various stages of development and working with like-minded businesses who understand SME business management and its associated growing pains is crucial.

    In 2016 the total employment in SMEs was 15.7 million; 60% of all private sector employment in the UK, with a £1.8 trillion annual turnover. They are the backbone of our economy. 

    With over 99.5% of businesses now placed in this ‘SME’ bracket, it seems odd that we continue to label them in this way. 

    This whitepaper form Speed Communications, will take a closer look at this varied group to understand more about how marketers can communicate more effectively with them, given so many businesses see this growing business segment as their core audience. 

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