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    B2B Marketing

    The State of B2B Marketing for Tech Providers: Benchmark Your Marketing. Understand Your Peers. Make Better Decisions.

    Strategy and Evolution

    Ungated Propolis

    Tech marketing budgets have dropped for the third consecutive year, falling from 9% of revenue target in 2024/25 to 6% in 2025/26. ROI expectations are climbing. And the board wants answers.

    This report cuts through the noise with real data from B2B marketing leaders across the US and UK. It shows you exactly where tech marketers are spending, which channels are delivering, and how the best-performing teams are structured.

    Social media marketing now returns 6:1. Email has climbed to 5:1. Marketing technology investment is heading toward 30% of budget. And 83% of tech marketing leaders are targeting more new customers in 2025/26 than the year before.

    The data is there. The question is whether you’re using it. This report gives you the benchmarks to make that case at board level, protect your budget, and build a marketing function that earns genuine commercial respect.

    The number one go-to-resource for B2B marketers across the globe